Your Sales Team Doesn’t Want a Motivational Speaker at Sales Kickoff.
83% of a B2B buying group's time is spent without sellers.
For years, B2B Sales & Marketing teams have tried to increase customer access with a strategy of "more".
More "value" and ROI.
But, 2023 showed us "more" is expensive and no competition against today's risk-averse B2B buying teams.
Earning buying group attention and trust has never been harder.
Instead of motivating the team to do “more”, let’s empower them with tactics to
defeat buyer status quo, earn executive trust and attention, and make their sales conversations a competitive advantage.
This Uncrowded Area Is Yours to Win
But, we don’t get there by talking about our solutions.
Source: Gong (March 2023)
Keynotes that Empower your team to win
10 Steps to Win the Enterprise Sale
Overcoming the Buyer’s Mental Spam Filter
Defeating Status Quo
Selling The Problem, Not the Solution
Earning Buyer Group Consensus
The Journey from Relationship Builder --> Challenger
what others say
“Jen is a phenomenal talent. She served as one of our keynote speakers, presenting at our sales kickoff to 800 sales reps and she was universally thought of as one of the highlights of the conference.”
“There are people in this world who are total rockstars for being smart, generous, and passionate. Jen is all of those things and more! Jen wowed the entire room, shared striking insights, and helped us lay the groundwork for a new way of positioning our solutions.”
Amazon Web services
“Jen is the most impressive educator I know. She extracts salient, real-world examples of how to drive teams forward. I'd say that's one of her greatest skills. An uncanny ability to make the people around her feel more fulfilled, "smarter" and energized.
SVP, Sales, Qupos
I was a full-cycle Enterprise Sales rep for 18 years. But, you'll never hear
me refer to myself as an "expert".
I'm a seller who made every mistake in the book. I don't believe sellers need
to be motivated. I believe they need to be empowered. I teach the strategies
and tactics to earn buyer attention and trust that I wish I learned earlier in my
I sold $30M+ to C-level Sales, Marketing and Strategy executives, while at
Corporate Executive Board, Gartner, and Challenger Inc. (the company
behind The Challenger Sale). I was a Relationship Builder who learned to sell
like a Challenger.
I hosted the Winning the Challenger Sale podcast (growing the audience
from 2k to 20k listeners per month) and created the role of Chief Evangelist
at Challenger. This Is when I fell in love with speaking at SKOs to help Sales &
Marketing teams rethink their beliefs and assumptions about how to earn
buyer attention and trust, and to defeat status quo.