You Don‘t Need a Motivational Speaker at Sales Kickoff.
Motivational speakers work well when the problem is a
lack of seller effort.
But, what if effort isn’t the right problem to solve?
What if doing more of the same is actually hurting your reps’ ability to earn buyer trust and attention?
Earning Buyer Attention Is No Longer a Numbers Game
For years, B2B Sales & Marketing teams have tried to increase customer access with a strategy of "more".
More "value" and ROI.
But, 2023 showed us "more" is expensive and no competition against today's risk-averse B2B buying teams.
83% of a B2B buying group’s time is spent WITHOUT sellers.
Yet, many sellers are still relying on the same tactics that worked in a high-demand environment.
This Uncrowded Area Is Yours to Win
Instead of motivating the team to do more of the same, use your SKO to empower reps with a different Sales approach that earns buyer trust and attention.
Source: Gong (March 2023)
SKO Keynotes that Empower your team to Win with today’s B2B buyer
10 Steps to Win the Enterprise Sale
Overcoming the Buyer’s Mental Spam Filter
Defeating Status Quo
Selling The Problem, Not the Solution
Earning Buyer Group Consensus
what others say
“Jen is a phenomenal talent. She served as one of our keynote speakers, presenting at our sales kickoff to 800 sales reps and she was universally thought of as one of the highlights of the conference.”
“There are people in this world who are total rockstars for being smart, generous, and passionate. Jen is all of those things and more! Jen wowed the entire room, shared striking insights, and helped us lay the groundwork for a new way of positioning our solutions.”
Amazon Web services
“Jen is the most impressive educator I know. She extracts salient, real-world examples of how to drive teams forward. I'd say that's one of her greatest skills. An uncanny ability to make the people around her feel more fulfilled, "smarter" and energized.
SVP, Sales, Qupos
I was a full-cycle Enterprise Sales rep for 18 years. But, you'll never hear
me refer to myself as an "expert".
I'm a seller who made every mistake in the book. I don't believe sellers need
to be motivated. I believe they need to be empowered. I teach the strategies
and tactics to earn buyer attention and trust that I wish I learned earlier in my
I sold $50M+ to C-level Sales, Marketing and Strategy executives, while at
Corporate Executive Board, Gartner, and Challenger Inc. (the company
behind The Challenger Sale). I was a Relationship Builder who learned to sell
like a Challenger.
I hosted the Winning the Challenger Sale podcast (growing the audience
from 2k to 20k listeners per month) and created the role of Chief Evangelist
at Challenger. This Is when I fell in love with speaking at SKOs to help Sales &
Marketing teams rethink their beliefs and assumptions about how to earn
buyer attention and trust, and to defeat status quo.