(your Sales Team Doesn’t Need a Motivational Speaker)
40-60% of B2B opportunities end in "no decision" and involve an average of ~11 customer stakeholders. Motivating the team to “work harder” isn’t enough. Does your Sales team have the skills to compete against buyer status quo and risk aversion?
(Why Is Motivation Insufficient?)
Motivational speakers work well when the problem is a lack of seller effort.
But, what if effort isn’t the right problem to solve?
What if doing more of the same is actually hurting your reps’ ability to earn buyer trust & attention?
(Earning Buyer Attention Is No Longer A Numbers Game)
For years, B2B Sales & Marketing teams have tried to increase customer access with a strategy of "more".
More dials.
More emails.
More "value" and ROI.
(sales kickoff)
Keynotes shouldn’t be a forgettable snooze. Sellers walk away with new ideas for creating memorable Sales conversations. And, the tactics to implement them post-SKO.
Learn how to sell to bigger, more risk-averse buying groups in an enterprise sale.
Want to earn the attention of executive? How we open is how we win. Learn how to think like a buyer, so you can reduce their effort and create an exceptional buying experience.
38% of B2B opportunities are lost to status quo. Learn how to create a tailored pitch that pre-empts status quo and illuminates a cost of inaction.
Executive make the decision to delete a cold email within 3 seconds. Learn how to write a cold email that earns the attention of your buyer, including tactics for problem-prompting, reducing length, striking the right tonality, reducing complexity, and mobile-friendliness. Unlearn tactics that are hurting your subject lines and preview text.
Modern selling isn’t about smooth talking, “never take no for an answer” sales approaches. With 83% of the buying group’s time spent without sellers, writing has become a critical skill for today’s seller. Learn how to write for early, mid and late-stage sales scenarios, so you stop getting ghosted and start getting engagement.
Instead of drowning the buyer with mundane discovery questions, learn how to prep and deliver a problem point-of-view in a two-way dialogue.
Not all ‘champions’ are created equal. Learn how to identify and arm a champion to move your deal forward.
Ever tried to decide on a restaurant for dinner with a group of friends? Making a decision by committee breeds dysfunction. Learn how to work with your champion to build group consensus on the problem, by getting face-time with the broader buying committee.
(SKo Feels like)
What Others Are Saying
(SELL THE PROBLEM
NOT THE SOLUTION.)
The DemandJen Pipeline Generation Series is a practical, outcome-driven training program designed to elevate sales performance through immersive workshops and targeted skill-building exercises. Each session focuses on real-world application, helping sellers tackle live target accounts and achieve measurable outcomes like booking meetings or earning follow-ups.
Each session is intentionally designed to build confidence, refine skills, and empower sellers to overcome key challenges at every stage of the pipeline.
Format: 4-hour in-person workshop
Pre-Work: Bring a target account you’ve struggled to break into and a draft cold email.
Key Topics & Exercises:
Reps leave with actionable emails ready to send and strategies to scale their messaging across accounts.
Format: 2-hour virtual workshop
Pre-Work: Write a cold email for a new account, plus a “warm” and a “learner” account.
Key Topics & Exercises:
Reps leave with actionable emails ready to send and strategies to scale their messaging across accounts.
Format: 2-hour virtual workshop
Pre-Work: Select an account with an upcoming discovery call.
Key Topics & Exercises:
Reps shift to a POV-led discovery process that builds trust, demonstrates preparation, and drives actionable next steps.
Format: 2-hour virtual workshop
Pre-Work: Bring an in-flight opportunity with a potential “champion.”
Key Topics & Exercises:
Reps learn how to identify and engage champions and drive deals forward.
Format: 90-minute virtual session
Pre-Work: Identify stakeholders in an in-flight opportunity.
Key Topics & Exercises:
Reps align stakeholders on the problem using a 7-step process to avoid stalling deals and build consensus.
(workshop Feels like)
What Others Are Saying
(join my weekly newsletter)
Each week, I ask subscribers to submit a cold email for a rewrite. I share my thought process for how/what I rewrite and why. It feels like a mini cold email coaching session. And it’s fun to pick different cold emails targeting different industries/personas.
(JEN ALLEN-KNUTH)
I was a full-cycle Enterprise Sales rep for 18 years. But, you'll never hear me refer to myself as an "expert". I'm a seller who made every mistake in the book. I don't believe sellers need to be motivated. I believe they need to be empowered.
I teach the strategies and tactics to earn buyer attention and trust that I wish I learned earlier in my career. I sold $50M+ to C-level Sales, Marketing and Strategy executives, while at Corporate Executive Board, Gartner, and Challenger Inc. (the company behind The Challenger Sale). I was a Relationship Builder who learned to sell like a Challenger. I hosted the Winning the Challenger Sale podcast (growing the audience from 2k to 20k listeners per month) and created the role of Chief Evangelist at Challenger. This Is when I fell in love with speaking at SKOs to help Sales & Marketing teams rethink their beliefs and assumptions about how to earn buyer attention and trust, and to defeat status quo.
